Read this article by DAN PALLOTTA at the Harvard Business Review blogs, which uses the great fundraising story below to question the notion of ‘thinking outside the box.’ The [fundraising] events themselves were the result of a meditation on a particular kind of box — that box being charities’ always asking people to do the [...]
About Brad
Brad has been making direct response TV commercials and web videos for non-profits for over 13 years. He is currently peeping over the leading edge of the digital film revolution, which allows charities to tell real stories from the field using the same technology and techniques used by Hollywood. “Putting film, fundraising, and the internet together is a revolutionary mix, that gives a small charity an equal voice to a big brand. The big difference today is internet media is conversational and charities have something life-changing to talk about, while commercial brands have got nothing but blemishes, bad smells, and car insurance.”
We are the 99% | personal storytelling with photos
The #occupywallstreet movement gathers force with an inspiring campaign that encourages people to upload a photo of themselves holding a text message expressing their financial predicament. Each face is a person. Each person is a story. Most of the stories make you feel thankful your situation isn’t as bad. It’s amazing how many people turn [...]
Now who tells the story of changing the world?
Yes, it’s a Whole Foods video. Why? For many years fundraisers have known that charities have a natural affinity to the internet that commercial brands do not share. Charities have natural advantages. With internet media, charities are the leaders. This video is one tiny indication that charities are slowly losing their advantage, as commercial brands [...]
Making the real world look as good as cinema
That’s Dan Chung’s motto. Dan Chung is a news photographer who shoots moving images with an HDSLR. Dan was recently at the centre of a bit of controversy over the use of what appears to be a dolly shot in the context of great devastation and human loss. A dolly shot is typically one where [...]
Charity films | Imagination, empathy and giving
charity:water helps us imagine New York City’s water supplies are like much of the developing world. If you want water, you pick up your jerry can and walk for miles to get it out of the Central Park reservoir. And the water is dirty. I have to enthusiastically say, I do love the creative approach [...]
