Stories can be such powerful fundraising tools. From a charity’s founding story to the story that the aid worker brings back from the field, or the story from the person whose life has been turned around because people have given to a homelessness charity. So far so good, but until now I’d never come across [...]
About Nick
Nick is a creative powerhouse, one of the most respected fundraising creatives in the industry with over 20 years’ experience, specialising in control-beaters. He thinks fast, works fast, and turns a broad theme into a compelling proposition (and thence to a powerful concept) with frightening efficiency.
Failure? Success!
A while ago I talked about charities not wishing to be seen to have failed. Well here’s an American charity called Charity:Water who aren’t afraid to say they failed, because they went back and tried again. And succeeded! What a great message to their donors…
