There are some simple rules to making a responsive fundraising DRTV ad.
The first is need. More than you thought possible. You also need a simple, tangible solution. And you need a ‘star’ - a soul whose eyes will reach right through the camera and straight to the heart of the TV viewer.
We know that dipping a toe into DRTV is a scary leap for many charities. We’re able to compete on price with many larger agencies (it all helps the final ROI) without compromising on quality. And there’s just the two of us working on your film - you'll be one of our most important clients, and have direct input in the creative development of your film, at all stages.
If you’re wondering if DRTV is right for your organisation, we’d be happy to discuss it with you and can also point you towards some fantastic partners who can help out with all aspects of planning and executing a successful campaign, from developing propositions to buying media and handling response.