NDCS | Welcome to NDCS (iPad)
The National Deaf Children's Society asked us to come up with a short film to be played on an iPad to open the conversation between a face to face recruiter and potential supporter. Our recommendation was to create a mood, a positive disposition towards the charity, through the video, and then allow the other necessary information to be given by the individual recruiter.
Since the film is to be shown on outside on an iPad, playing sound out of tiny iPad speakers, we knew we weren't going to be able to rely on sound. I did a simple test with a laptop outside my front door. The audio is perfectly fine until a car goes by and it's obliterated. This meant no voice over. It had to work visually - we could lose all sound. And it does. Try watching it with the sound off. Try not hearing it.
For the shoot, we got together a group of four and five year olds, none of them 'professionals', including two deaf children. We hired a primary school teacher to help us run the day. We set up the location with various indoor and outdoor activities, and let the children play, while two cameras shot almost constantly.
The film was shot by the inimitable James Miller and bradbell.tv
James shoots with a detached lens technique called 'lens whacking,' which bends the focal plane and infuses images with sculpted light.
Check out his site for more: millerandmiller.co.uk
Shot on a Canon 5D and 550D, with 1080p slow motion via FS-100.
Made by bradbell.tv in collaboration with Anna Bell and NDCS