This is the second spot which takes a new approach to RSPCA’s direct response TV ads. In this episode, the credit crunch has hit and made people more likely to abandon animals and less likely to adopt them.
This is a 1 minute movie for NSPCC's "Letter from Santa" Facebook page. We spent a couple hours talking to young people about Santa, finding out what they know about the man and his work.
This short video shows the extraordinary impact of the support of SolarAid's donors. It focuses on their work with schools in East Africa... and shows how solar panels are helping children to achieve better exam results.
This 40 second spot is part of an integrated campaign to raise awareness about the possibility of leaving a legacy in your will to help the NSPCC protect children from neglect and abuse.
Bob Kokonya is a farmer in Kenya. He earns a little over a dollar a day. There is no electricity in the area of rural Kenya where he lives, so most people resort to burning kerosene. Bob's family was spending the majority of his income lighting their house. Bob's life was recently transformed by solar power.
Promo for The 29th International Fundraising Congress in the Netherlands, October 20-23 2009. Presented by The Resource Alliance. Imagine a video about a conference for charity fundraisers got mashed into a nature program on the migratory habits of birds.
Direct response TV ad for The Brooke, who provide veterinary care and training for working horses and donkeys. The livlihoods of millions of families around the world rely on work animals.
This ad represents a new approach to RSPCA's direct response TV ads: instead of relying on pulling heart strings, using human and animal actors in situations that would never realistically be caught on camera, the new spots take a news-like approach, using an actual RSPCA inspector as the spokesperson, and real animals in RSPCA kennels.
Direct response TV ad for The Brooke, shot in 2006 from the brick kilns of India.
Direct response TV spot from 2005 for the Whale and Dolphin Conservation Authority, a global charity dedicated to the conservation and welfare of all whales and dolphins. Edited from archive footage.