Portfolio Category: RSPCA

RSPCA | Biggest Animal Rescue 2

This is the second spot which takes a new approach to RSPCA’s direct response TV ads. In this episode, the credit crunch has hit and made people more likely to abandon animals and less likely to adopt them.

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RSPCA | Biggest Animal Rescue

This ad represents a new approach to RSPCA's direct response TV ads: instead of relying on pulling heart strings, using human and animal actors in situations that would never realistically be caught on camera, the new spots take a news-like approach, using an actual RSPCA inspector as the spokesperson, and real animals in RSPCA kennels.

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