Stories can be such powerful fundraising tools. From a charity’s founding story to the story that the aid worker brings back from the field, or the story from the person whose life has been turned around because people have given to a homelessness charity. So far so good, but until now I’d never come across [...]
Tag Archives | emotion
More videos please
Being the father of a little girl I love US charity The Girl Effect, and as a marketer I love the brilliant use of compelling video in their fundraising. Check them out if you haven’t already, its lovely stuff. I came across them recently via their entry on SOFII – worth a read. But this [...]
Making the real world look as good as cinema
That’s Dan Chung’s motto. Dan Chung is a news photographer who shoots moving images with an HDSLR. Dan was recently at the centre of a bit of controversy over the use of what appears to be a dolly shot in the context of great devastation and human loss. A dolly shot is typically one where [...]
Charity films | Imagination, empathy and giving
charity:water helps us imagine New York City’s water supplies are like much of the developing world. If you want water, you pick up your jerry can and walk for miles to get it out of the Central Park reservoir. And the water is dirty. I have to enthusiastically say, I do love the creative approach [...]
