Yes, it’s a Whole Foods video. Why? For many years fundraisers have known that charities have a natural affinity to the internet that commercial brands do not share. Charities have natural advantages. With internet media, charities are the leaders. This video is one tiny indication that charities are slowly losing their advantage, as commercial brands [...]
Tag Archives | fundraising
A storytelling charity?
Stories can be such powerful fundraising tools. From a charity’s founding story to the story that the aid worker brings back from the field, or the story from the person whose life has been turned around because people have given to a homelessness charity. So far so good, but until now I’d never come across [...]
Failure? Success!
A while ago I talked about charities not wishing to be seen to have failed. Well here’s an American charity called Charity:Water who aren’t afraid to say they failed, because they went back and tried again. And succeeded! What a great message to their donors…
‘It just never occurred to me…’
Wow. Yesterday I had a meeting with someone thinking of setting up a new charity. For the past few years Oliver had been travelling to India and bringing fresh water to rural communities by helping them dig new sustainable wells. Not only had he encouraged a small, non-well building Indian charity to partner with him [...]
Charity films | Imagination, empathy and giving
charity:water helps us imagine New York City’s water supplies are like much of the developing world. If you want water, you pick up your jerry can and walk for miles to get it out of the Central Park reservoir. And the water is dirty. I have to enthusiastically say, I do love the creative approach [...]
