Yes, it’s a Whole Foods video. Why? For many years fundraisers have known that charities have a natural affinity to the internet that commercial brands do not share. Charities have natural advantages. With internet media, charities are the leaders. This video is one tiny indication that charities are slowly losing their advantage, as commercial brands [...]
Tag Archives | movie
A storytelling charity?
Stories can be such powerful fundraising tools. From a charity’s founding story to the story that the aid worker brings back from the field, or the story from the person whose life has been turned around because people have given to a homelessness charity. So far so good, but until now I’d never come across [...]
More videos please
Being the father of a little girl I love US charity The Girl Effect, and as a marketer I love the brilliant use of compelling video in their fundraising. Check them out if you haven’t already, its lovely stuff. I came across them recently via their entry on SOFII – worth a read. But this [...]
Charity films | Imagination, empathy and giving
charity:water helps us imagine New York City’s water supplies are like much of the developing world. If you want water, you pick up your jerry can and walk for miles to get it out of the Central Park reservoir. And the water is dirty. I have to enthusiastically say, I do love the creative approach [...]
