Read this article by DAN PALLOTTA at the Harvard Business Review blogs, which uses the great fundraising story below to question the notion of ‘thinking outside the box.’ The [fundraising] events themselves were the result of a meditation on a particular kind of box — that box being charities’ always asking people to do the [...]
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Failure? Success!
A while ago I talked about charities not wishing to be seen to have failed. Well here’s an American charity called Charity:Water who aren’t afraid to say they failed, because they went back and tried again. And succeeded! What a great message to their donors…
More videos please
Being the father of a little girl I love US charity The Girl Effect, and as a marketer I love the brilliant use of compelling video in their fundraising. Check them out if you haven’t already, its lovely stuff. I came across them recently via their entry on SOFII – worth a read. But this [...]
‘It just never occurred to me…’
Wow. Yesterday I had a meeting with someone thinking of setting up a new charity. For the past few years Oliver had been travelling to India and bringing fresh water to rural communities by helping them dig new sustainable wells. Not only had he encouraged a small, non-well building Indian charity to partner with him [...]
Charity films | Imagination, empathy and giving
charity:water helps us imagine New York City’s water supplies are like much of the developing world. If you want water, you pick up your jerry can and walk for miles to get it out of the Central Park reservoir. And the water is dirty. I have to enthusiastically say, I do love the creative approach [...]
