The #occupywallstreet movement gathers force with an inspiring campaign that encourages people to upload a photo of themselves holding a text message expressing their financial predicament. Each face is a person. Each person is a story. Most of the stories make you feel thankful your situation isn’t as bad. It’s amazing how many people turn [...]
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Now who tells the story of changing the world?
Yes, it’s a Whole Foods video. Why? For many years fundraisers have known that charities have a natural affinity to the internet that commercial brands do not share. Charities have natural advantages. With internet media, charities are the leaders. This video is one tiny indication that charities are slowly losing their advantage, as commercial brands [...]
A storytelling charity?
Stories can be such powerful fundraising tools. From a charity’s founding story to the story that the aid worker brings back from the field, or the story from the person whose life has been turned around because people have given to a homelessness charity. So far so good, but until now I’d never come across [...]
